The Wine Prague fair was held on 16 and 17 May 2023 and this was the second time your company participated. This year was the 7th edition, which fortunately was not adversely affected by any restrictions. We can note that compared to the previous edition, the number of visitors increased by approximately 10% to 5142 and the number of exhibitors increased by less than 5% to 180.
From personal experience, we felt that there were significantly more visitors, especially at our booth. This hopefully confirms that our presentation was attractive and generated interest among visitors to the fair.
During the fair we focused, among other things, on exploring the preferences of visitors to our stand. In the white varieties, Sauvignon Blanc was the winner and in the red varieties, Shiraz was the most popular. The two varieties that are specific to South Africa - namely Chenin Blanc and Pinotage came second, indicating the growing interest of visitors in wines from this region. It is interesting to see how these varieties are gaining in popularity.
The positive news is that more and more people are willing to pay extra for quality wine. This trend shows a growing awareness of the value and quality of wine among visitors to the fair.
Analyses of visitor preferences are valuable to us and can help us adapt our offerings in the future.
